The creator media kit guide
A great media kit is the difference between getting ignored and closing five-figure brand deals. It's the one document every sponsorship manager will ask for, and the one most creators get wrong by either over-designing it or stuffing it with vanity metrics.
This guide covers exactly what to include, how to structure it, and how to generate a polished kit in minutes with our AI Media Kit Builder.
The 7 sections every media kit needs
Cover these and you'll have a kit that holds up against creators 10x your size.
Bio and tagline
Two sentences that tell a brand who you are, what you stream, and the vibe of your channel. This is the first thing a sponsorship manager reads - make it count.
- Lead with your niche, not your name ("Console FPS streamer with a chill late-night vibe")
- Mention streaming cadence and platforms so brands know your reach
- Avoid generic phrases like "variety streamer who loves gaming"
Channel statistics
Brands pay for attention. Show them the numbers that prove your audience is real, active, and engaged. Use averages, not peaks - sponsorship managers know the difference.
- Average concurrent viewers (more important than followers)
- Followers and subs across all your streaming and social platforms
- Monthly hours watched and stream consistency
- Chat messages per stream as a proxy for engagement
Audience demographics
A brand sponsoring an energy drink wants to know if your audience drinks energy drinks. Demographics let them answer that question in seconds.
- Age range and gender split (your platform analytics show this)
- Top geographic regions and primary language
- Interests and adjacent communities (esports, tech, anime, etc.)
Content highlights
Three to five of your best clips, VODs, or campaigns. Show a brand what working with you actually looks like instead of describing it in words.
- Pick clips that show personality and chat engagement, not just gameplay
- Include a sponsored-content example if you have one
- Link out - don't embed video in the kit itself
Past partnerships
Social proof closes deals. Even early-stage creators have something to show - gifted products, affiliate codes, and small collabs all count.
- Logo wall of brands you've worked with
- One-line testimonial from a brand contact if you can get it
- Quick performance metric from a past campaign (CTR, redemption rate)
Sponsorship packages and rates
Pricing your packages tells brands you're a professional. Vague "let's chat about rates" kits get filtered out. Offer 2-3 tiers so there's an obvious entry point.
- Starter package: one sponsored stream + 1 social post
- Standard package: multi-stream campaign + clip + giveaway
- Custom package: long-term ambassador deal
- List deliverables, not just hours - what does the brand actually get?
Contact and call to action
Make it impossible to lose your contact info. One email, one preferred response time, one clear next step.
- Dedicated business email - never a platform DM
- Preferred response time ("I reply within 48 hours")
- Link to schedule a 15-minute intro call if you offer one
Skip the design work - generate it with AI
Our AI Media Kit Builder turns your bio, stats, and social links into a sponsor-ready media kit in under a minute. It writes the tagline, structures your packages, and gives you something you can copy, print, or send straight to a brand. No Canva. No Figma. No templates to fight with.
Tools that pair with your media kit
A kit on its own doesn't land deals. These do the rest of the work.
AI Media Kit Builder
Drop in your stats, bio, and socials. Get a polished, sponsor-ready media kit in minutes - copy, print, or share.
Analytics Dashboard
Pull the exact numbers your kit needs from all your streaming and social platforms in one place.
Sponsors Directory
Once your kit is ready, find brands actively sponsoring gaming creators in your niche.
Email Outreach
Pitch templates, follow-ups, and reply tracking - all wired to your media kit link.
Frequently asked questions
What is a creator media kit?
A creator media kit is a one- to three-page document that summarizes who you are as a creator, your channel stats, audience demographics, past partnerships, and the sponsorship packages you offer. Brands use it to decide whether to work with you, so it functions as both a resume and a sales sheet.
What should a streamer media kit include?
A short bio and tagline, channel stats (followers, average concurrent viewers, hours watched, stream consistency), audience demographics (age, location, interests), content highlights (clips and VODs), previous brand partnerships, clear sponsorship packages with pricing, and dedicated business contact information.
How long should a creator media kit be?
One to two pages. Sponsorship managers scan dozens of kits per week, so brevity and scannability win. If a brand wants deeper data (week-by-week growth, full demographic breakdowns), send it as an appendix once they ask - don't bury your headline numbers under a wall of text.
How do I make a media kit without design skills?
Use an AI media kit builder. The Stream Lab's AI Media Kit Builder takes your stats, bio, and social links and produces a sponsor-ready kit you can copy, print, or share. You don't need Canva, Figma, or design experience - just fill in the form and the kit assembles itself.
How often should I update my media kit?
Every 30 days at a minimum, and right before any outreach push. Stats move quickly, and an out-of-date kit signals you're not paying attention. Update average viewers, follower counts, and any new partnerships each month.
Should rates go in the media kit?
Yes. Listing 2-3 packages with starting prices filters out brands who can't afford you and shows agencies you're a professional. You can still negotiate from there, but starting with "let's chat about rates" often gets your kit set aside in favor of creators who priced themselves clearly.